Our Goji

ORAC VALUE OF 18,529 per bottle

The ORAC (Oxygen Radical Absorbance Capacity) unit, ORAC value, or “ORAC score” is a method of measuring the antioxidant capacity of different foods and supplements in vitro. It was developed by scientists at the National Institutes of Health. Foods higher on the ORAC scale will more effectively neutralize free radicals, slow down the oxidative processes and free radical damage that can contribute to age-related degeneration and disease.


GOJI Phyto-Brew and Your Healthy Lifestyle

Antioxidants are a key component for health because they fight free radicals. Free radicals are a kind of a highly reactive metabolite that is naturally produced by your body as a result of normal metabolism and energy production. They’re our body’s natural biological response to everyday environmental toxins like sunlight, chemicals, and cigarette smoke. Your body also produces free radicals when you when you have inflammation anywhere in your body and when you exercise. Free radicals can affect your DNA by disrupting the duplication of DNA, interfering with DNA maintenance and breaking open or altering its structure by reacting with the DNA bases. Free radicals are linked to over 60 different diseases. If your body doesn’t receive adequate protection, free radicals can become rampant, causing your cells to perform poorly. Which can lead to tissue degradation and put you at risk of diseases. This is where antioxidants play an important role.

Antioxidants break down the free radical chain reaction. They are the natural way of providing your cells with a good defense against attack by reactive oxygen species (ROS). When you have an adequate amount of these important micronutrients, your body is able to resist aging caused by  everyday exposure to pollutants. If you don’t have an adequate supply of antioxidants to help stamp out free radicals, then you may be at risk of oxidative stress. This can lead to rapid tissue and organ damage. Your body produces some types of antioxidants.However, your body’s natural antioxidant production can decline as you age. As for the antioxidants that your body doesn’t produce, they must be obtained from eating and drinking antioxidant-rich foods. The best antioxidant fruits are berries such as; blueberries, blackberries, cranberries, raspberries and goji berries. They also contain powerful phytochemical that directly inhibit the DNA binding of certain carcinogens. Berries are also great sources of antioxidants like vitamin C, carotenes, and carotenoids, as well as nutrients like zinc, potassium, iron, calcium, and magnesium. 


Sources and References:

Bucheli, P., Vidal, K., Shen, L., Gu, Z., Zhang, C., Miller, L. E., & Wang, J. (2011). Goji Berry Effects on Macular Characteristics and Plasma Antioxidant Levels [Abstract]. Optometry and Vision Science, 88(2), 257-262. Retrieved from US National Library of Medicine National Institutes of Health
Du, X., Wang, J., Niu, X., Smith, D., Wu, D., & Meydani, S. N. (2014). Dietary Wolfberry Supplementation Enhances the Protective Effect of Flu Vaccine against Influenza Challenge in Aged Mice [Abstract]. Journal of Nutrition, 144(2), 224-229. Retrieved from The Journal of Nutrition
Mertola, J. The Ultimate Guide to Antioxidants. Retrieved from Mercola.com
What are ORAC Units, ORAC Values: Antioxidant Values of Common Foods. Retrieved from Superfoodly.com